{"id":4173,"date":"2025-04-23T21:33:47","date_gmt":"2025-04-23T21:33:47","guid":{"rendered":"https:\/\/wdcsd.com\/staged\/?post_type=tribe_events&#038;p=4173"},"modified":"2025-04-23T21:33:47","modified_gmt":"2025-04-23T21:33:47","slug":"xyz-and-alphas-why-all-generations-matter-in-marketing","status":"publish","type":"tribe_events","link":"https:\/\/wdcsd.com\/staged\/event\/xyz-and-alphas-why-all-generations-matter-in-marketing\/","title":{"rendered":"XYZ and Alphas. Why ALL Generations Matter in Marketing"},"content":{"rendered":"<div class=\"heading-container   \">\n<h1 class=\" h3-large semibold \">About the event<\/h1>\n<hr class=\"dark\" \/>\n<\/div>\n<div>\n<p>There are 5+ generations in the workforce. That\u2019s all kind of buying power and a whole lot of different communication tactics to sort through. What does this mean for your target audiences? Your communication strategies? Your Snapchat streaks? Your hiring and retention?<\/p>\n<p>Before you get too far down the \u2018bright and shiny\u2019 new media road, let\u2019s talk about how each generation is different, yet similar, and how you can account for their communication needs in your business development.<\/p>\n<p><strong>Takeaways:<\/strong><\/p>\n<ul>\n<li>Who are they? Key traits and demographics of generations<\/li>\n<li>How do we reach them? Communication channels of preference<\/li>\n<li>How do we keep them engaged? From hiring to marketing \u2013 how to we build a successful mix of communication strategies for all?<\/li>\n<\/ul>\n<p><strong>Presented by: Melissa Harrison<\/strong><\/p>\n<p>As CEO at Allee Creative,\u00a0<a target=\"_self\">Melissa\u00a0Harrison<\/a>\u00a0has been a leader in the content marketing space for two decades. With a solid background in content production and publication management, her niche is in omni-channel marketing and comprehensive content strategy development.\u00a0Melissa\u00a0leads marketing strategies for brands across the globe through creation, curation, content execution and metrics analysis.\u00a0Melissa\u00a0was recently named a Notable Marketing Leader by Twin Cities Business and has received numerous recognitions and accolades throughout her career.\u00a0Melissa\u2019s notable clients of record include 3M Littmann Stethoscopes, YMCA, SPR Therapeutics, Capella University, Minnesota State Bar Association, Therapixel, Endeavor Air, Optum and Lifetouch. In addition to leading Allee Creative, she is a mother of four, an active volunteer in her community and a lover of books.<\/p>\n<p>Link to register: https:\/\/www.score.org\/twincities\/event\/xyz-and-alphas-why-all-generations-matter-marketing-1<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>About the event There are 5+ generations in the workforce. That\u2019s all kind of buying power and a whole lot of different communication tactics to sort through. What does this [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"template":"","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-4173","tribe_events","type-tribe_events","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>XYZ and Alphas. Why ALL Generations Matter in Marketing | Watertown Development Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wdcsd.com\/staged\/event\/xyz-and-alphas-why-all-generations-matter-in-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"XYZ and Alphas. Why ALL Generations Matter in Marketing | Watertown Development Company\" \/>\n<meta property=\"og:description\" content=\"About the event There are 5+ generations in the workforce. That\u2019s all kind of buying power and a whole lot of different communication tactics to sort through. 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