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DTSTART;TZID=UTC:20250424T110000
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SUMMARY:Start with Brand 3: Design Basics
DESCRIPTION:About the event\n\n\n\nStart with Brand (Win at Marketing) \nMarketing is a heavy investment. With all its complexities\, it’s tempting to “throw stuff at the wall” to see what sticks. But when you have limited resources\, this approach can be costly and detrimental. \nStart with Brand is a three-part series designed to help small business owners stop gambling with their time\, money\, and success. Brand Strategist\, Kesha Lien\, will lead you through creating a brand blueprint – a strategy-driven approach to eliminating guesswork\, making smart decisions\, and gaining marketing confidence. \nLearn how to define your unique selling proposition\, communicate with your audience\, and make sure all of your marketing efforts align with your true north. \nBrand Positioning (February 27\, 2025):Tackle the behind-the-scenes work that determines your competitive edge. \nMessaging & Identity (March 27\, 2025): Move beyond features and benefits to connect with your audience in meaningful ways. \nDesign Basics (April 24\, 2025): Create visual content that communicates your story and amplifies your purpose. \nPresented by: Kesha Lien \nKesha Lien is a brand strategist + designer who partners with C-suite executives\, marketing professionals\, and small business owners to launch\, grow\, and redefine brands. \nHer no-nonsense\, strategy-driven approach is rooted in 20 years of professional experience and lessons learned. In 2018 she founded Brickhouse\, a brand strategy consultancy\, to change how real-world business leaders apply marketing in theory and practice. \n\nLINK TO SIGN UP: https://www.score.org/twincities/event/start-brand-3-design-basics-2
URL:https://wdcsd.com/staged/event/start-with-brand-3-design-basics/
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