WATERTOWN, S.D.– Watertown Development Company (WDC) is proud to share the new brand identity that will represent the 75-year-old organization moving into the future. WDC’s new image, which features a unique icon and updated color palette, focuses on the organization’s traditional values and efforts with its emphasis on business innovation, trust, and progress.

“With the organization’s 75^th anniversary approaching, we felt it was the perfect time to reimagine WDC’s brand,” said Michelle Kakacek, Executive Director of the Watertown Development Company. “This new branding gives the organization a fresh visual approach, while maintaining the image of integrity and respect WDC has built since its founding in 1947.”

WDC staff worked closely with the marketing firm Simpleview, the same company that also worked with Visit Watertown, Watertown Chamber of Commerce, and the City of Watertown, to develop and finalize the new design. The new logo will be rolled out on all marketing materials after being presented at the 2022 WDC Annual Investor Meeting on October 20, 2022.

A new website for the organization is also underway and is expected to be completed in early 2023.